DA Rugs is committed to excellence and customer satisfaction. We manufacture our rugs to strict specifications that far surpass others who only attempt to achieve industry averages. Our end game results are providing ultra-quality rugs with great value to each and every consumer. Our creed: “Where fashion and beauty, performance and value come together in harmony,” can only briefly sum up a multitude of objectives and accomplishments that we as a company continuously strive for in bringing our customers true value added area rugs for their homes.
DA Rugs has a long standing tradition to business approaches that are paramount to how we do business and this stems from our Mom & Pop beginnings. With those roots firmly established in a now vertically integrated company, we direct and focus our expertise on every facet of the business from manufacturing through to wholesale distribution. To mention a few of the ways our expertise is carried forward:
- Beginning with the creative inspiration and ultimate design of the styles we offer; our design professionals focus on the needs of our customers by providing fashion forward patterns and colors that are in the forefront of the design industry so that the rugs compliment and coordinate with today’s fabrics, paints, hard surface trends, etc.; along with offering timeless traditional patterned rugs with traditional colors and others that have been tweaked with contemporary color palettes in order to offer you a wide array of beautiful area rug choices.
- Next, forward to the manufacturing side of our business. The substance of our company, our employees, who are responsible for producing quality machine made rugs; there are just too many attributes involved when trying to relay this message, so to mention a few:
- From design conception to the manufacturing processes involving everything from A to Z, then on to the final quality control inspection and shipment, our employees are dedicated to the shared goal of excellence.
- As an example, the face to face Wilton weave construction is considered the “gold standard” of the industry and its construction alone allows for exceptional design versatility and clarity. The reason for this, each yarn is selectively woven into a warp and weft foundation in order to establish a pattern, or texture; in addition to that we have enhanced this 200 year old gold standard by using a fully automated CAD system to power loom the rugs thus providing enhanced design capabilities and unparalleled clarity.
- This construction also contributes to the backing being an integrated part of the rug thus giving it greater dimensional stability with no danger of delamination; (a problematic characteristic that could be encountered with many of the other forms of rug construction). Also, this construction is the reason we are able to produce a dense rug with a fine point luxurious velvet cut pile finish.
- Another contributor to the luxurious finish is rather than outsourcing yarn, we produce our own technologically advanced polypropylene (PP) yarn, including our own PP warp and weft foundation, giving us unprecedented control over all of the components that make up our rugs.
- Some additional characteristics of PP yarns are: the fibers are extruded with UV stabilizers and the color is integrated in the yarn (in other words: not dyed), therefore giving protection from UV and color fading; this incorporated color that is part of the yarn outperforms other yarns in the stain resistance category because the PP yarn does not have dye pores and does not absorb moisture/stains; and this contributes to it being mold and mildew resistant and anti-microbial (does not support the growth of mites or bacteria as some competing yarn systems can); the yarn is permanently anti-static; also the PP yarns are highly wear resistant and lend themselves well to traffic areas (PP in broadloom is the most commonly used high traffic commercial yarn).
- Our flat woven area rugs utilize the same PP yarn and PP foundation, with the only difference being that it is a flat weave rather than a Wilton weave form of construction, so the features and benefits are virtually the same; not only a very durable performer but a stylish rug for indoor and outdoor use. (Please note, a few flat weave styles are indicated as indoor only due to an additional face yarn incorporated to give a unique look and feel; with that, to keep the cost of the rugs down we used a jute foundation; both aspects contributed to qualifying them as indoor only).
- Next is our stand alone cotton rug line, there is no other like it in the industry. In terms of design, style and color offerings; the woven construction; and the inherent characteristics of natural cotton with its durability, its moisture absorbency and the protection it provides for the floor it’s placed on; it’s hypoallergenic; eco-friendly; and is easy to maintain.
- Our area rug lines are designed as a “system” that not only beautifies your home, they protect your hard surface floor covering investment. That protection system is successful when you place coir mats at every exterior entry to remove soil, sand and other contaminants; next, by placing cotton rugs inside each of those entries to remove any remaining contaminants (also as desired in laundry rooms/mud rooms, bathrooms and in bedrooms where you would rather have the cotton style over a cut pile or flat woven style); next, by placing a fashionable, beautiful and luxurious PP cut pile in main living areas from great rooms, bedrooms and as hallway runners; or depending on your preference a combination of PP cut piles in some rooms and PP flat weaves in others and outdoors in your screened patio or outdoor kitchen; to make the package complete remember that every rug needs a non-slip rug pad and we offer a full line of pre-cut sizes for your convenience.
- We saved the best for last, whether PP Wilton cut pile or flat weave or cotton, they are all very affordable and will easily fit into most budgets.
This has illustrated that “the magic is truly in the details.” We sincerely believe that your expectations will be exceeded with the Fashion, the Beauty, the Performance and the true Value that we at DA Rugs have worked so hard to create and provide. Thank you for visiting our website and considering purchasing a quality and value based area rug from one of our specialized floor covering dealers.
The “Team” at DA Rugs